The Portland-based agency intends to work with companies from brand and product development to the consumer experience. Read the whole story
Two in three global consumers are now "belief-driven" buyers who express purchase intent based on a brand's values, a new Edelman study finds -- … Read the whole story
Agency executives and clients took to the stage at Advertising Week New York Tuesday morning to share the secrets to their partnership success. Read the whole story
In between slides of his family, Goodby reminisced about great advertising. "I am so old, I actually met David Ogilvy." He also mentioned how … Read the whole story
There's no right or wrong answer, according to panelists at an Advertising Week session on Tuesday. Read the whole story
Sridhar Ramaswamy, who led Google's ad business for the past 15 years, has stepped down to become a general partner at Greylock Partners. Prabhakar … Read the whole story
There's been lots of talk about diversity at Advertising Week -- but one agency's campaign goes beyond talk. Read the whole story
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Most people dream of growing up at the happiest place on Earth. I can honestly say that, professionally, I did just that. Read the whole story
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MediaPost is seeking nominations for our annual "Agency of the Year" Awards. If you would like to nominate any candidates in the following categories, … Read the whole story
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What are the longer-term consequences of our adoption of technology? Is there a ground zero when it comes to ethics? Read the whole story
Modern Acupuncture is unveiling the health and beauty franchise's new motto, "Let's Tingle," as AOR StrawberryFrog attempts to shift acupuncture treatment to the mainstream. … Read the whole story
Juuso Myllyrinne is rejoining TBWA\Worldwide as global head of performance marketing. Myllyrinne will lead TBWA's burgeoning performance offering, bringing a data-informed approach to creative, with … Read the whole story
Virginia Green Lawn Care is assigning additional responsibilities to creative AOR Elevation following a formal review. The new remit consolidates creative, planning, media and … Read the whole story
