by Steve McClellan
Pharmaceutical giant GlaxoSmithKline has awarded its global media assignment to Publicis Media, sources have confirmed. The firm's last global media review was in 2015 … Read the whole story
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by Steve McClellan
The UK agency's capabilities include brand strategy, research, digital communications, content development and more. Read the whole story
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by Larissa Faw
Imre said the acquisition would help it meet growing client demand for earned media services. Read the whole story
by Larissa Faw
One thing has to go: the chief digital officer title, Law told Advertising Week attendees at a Thursday session. Read the whole story
by Joe Mandese
The world's best brands continue to be digital ones, according to the latest annual report from Omnicom's Interbrand unit. Apple once again took the … Read the whole story
COMMENTARY
by The Editor
MediaPost is seeking nominations for our annual "Agency of the Year" Awards. If you would like to nominate any candidates in the following categories, … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Number one: A focused presentation with a clear goal sharpens the deck. Read the whole story
COMMENTARY
by Cassandra McNeill
Research conducted by JWT states that 76% of women globally felt there had never been a better time to be a woman and 62% … Read the whole story
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by Richard Whitman, Columnist
The firms are using the content, conceived by in-house creative team at Impossible Foods, to promote their new partnership. Read the whole story