The ANA study showed that 90% of respondents still work with external agencies as well, and that the in-house agencies provide a range of … Read the whole story
New research by Sprout Social looks at how consumers define transparency and what those perceptions mean for brands and their agencies. Read the whole story
The team is trying to distance itself from its failure to qualify for the 2018 World Cup with a brand overhaul reminding fans "This … Read the whole story
- COMMENTARY
Beware of martech's false promise of personalization. It's just one of many tools in a marketer's tool box, not the Holy Grail. Read the whole story
COMMENTARYNew academic research published in the "Journal of Advertising Research" is bound to rub an old sore for TV planners and buyers: that they … Read the whole story
The agencies in the collective, including Phelps, have reorganized into a single entity that has been dubbed 9thWonder. Read the whole story
- COMMENTARY
Marketers still lack the skills to use data correctly, even when they have access to search, location and other types of data. In a … Read the whole story
Discover Puerto Rico has selected two agencies with strong tourism marketing bonafides to help shape the U.S. territory’s comeback as a premiere travel destination … Read the whole story
The company has expanded its focus from primarily lower-end Medicaid patients to attempt to become one of Massachusetts' largest health plan providers. Read the whole story
Havas agency Arnold has appointed Zamile Vilakazi as its new executive vice president, head of integrated production. A Boston native, Vilakazi will be based … Read the whole story
