This year's GroupM State Of Video 2018 research examines how fractured markets in pursuit of single-channel metrics overshadow cross-channel allocation, optimization and attribution. Read the whole story
Cari Bucci Hulings has been promoted to president of MARC USA, succeeding Michele Fabrizi who remains CEO. Read the whole story
This year, MeringCarson (MC) encouraged employees and "friends of the agency" to create their own :06-second cinematic horror stories with the winning entry receiving … Read the whole story
Marc Bignell, GroupM's new global head of trading, is based in London and reports to chief investment officer Nick Theakstone. Read the whole story
Unlike her predecessors, Littman will report directly to Arthur Sadoun, chairman/CEO of Publicis Groupe, and serve on the Publicis Groupe USA executive committee. Read the whole story
- COMMENTARY
I hope the media world can forget the truism that "arguments deliver audience" long enough to urge everyone to vote. Read the whole story
When you're trying to promote a product like a pre-poop spray, a little scatological humor goes a long way. Read the whole story
The Dallas Mavericks and Clear Channel Outdoor are introducing what they say is the largest OOH augmented reality activation to date in the U.S. Read the whole story
Joan Creative has appointed veteran creative director Dan Lucey as executive creative director and equity partner. In this new role, Lucey will work with … Read the whole story
