The agency elevated Tonya Bakritzes to chief marketing officer, Sean Shelby to chief technology officer and Dave Meeker to chief innovation officer. Read the whole story
MomentumBi is designed to enable clients like Chobani the ability to use precision segmentation to identify new audiences and sales opportunities. Read the whole story
Starcom will continue to manage the beverage brand's media buying and planning in Colombia, Ecuador and Venezuela while expanding the relationship in nine additional … Read the whole story
- COMMENTARY
Brands have always recognized that they need to become better corporate citizens but has this become a widespread practice? More consumers today are taking … Read the whole story
COMMENTARY"The character of the country is on the ballot," President Barack Obama said in his final 2018 campaign speech Monday in Fairfax, VA. "Make … Read the whole story
The hire reunites Leece with Havas Group Media CEO Peter Mears, who both worked at Initiative when Mears was president of its North America … Read the whole story
Energy Upgrade California is encouraging state residents to become more energy efficient with the "39 Million Heirs" campaign. The creative, developed with DDB San … Read the whole story
Anomaly, the MDC Partners agency, has promoted Los Angeles-based Chief Creative Officer Josh Fell to Partner. Fell, who joined the agency in May, was … Read the whole story
R\West has been appointed North America agency of record for Spain’s Rioja Wines. The agency is coordinating an integrated marketing program that includes PR, … Read the whole story
