MediaPost Agency Daily
Thursday, November 15, 2018
  • Andree Succeeding Buhlmann As Dentsu Aegis CEO

    Dentsu confirmed that Dentsu Aegis Network CEO Jerry Buhlmann, 58, was "retiring" from the company but would take on a special advisory role in … Read the whole story

  • ANA Launches Center For Brand Purpose To Help Advertisers Find Their Big Picture

    Purpose is not simply a nice thing to have -- it's imperative in this day and age," said ANA's chief executive Bob Liodice. Read the whole story

  • Starbucks' Reorg Includes New Marketing Approaches, Leadership

    Amid a new round of 350 corporate layoffs, changes in digital marketing and other moves, Emily Chang has been promoted to SVP U.S. marketing. Read the whole story

  • Dentsu Reports Healthy Q3 Organic Growth

    Dentsu Aegis Network, the company's international operation, posted organic growth of 7% in the third quarter and 4.6% for the first nine months. Read the whole story

  • Wunderman Health Study Probes Messages of Fear Versus Hope

    The agency tested a flight of marketing content tailored to different motivations for quitting smoking against the CDC's current, one-size-fits-all anti-smoking campaign, which hinges … Read the whole story

  • Is Third-Party Data Dead?

    Our efforts continue to improve the more we layer in the right data, but very little (if any) of that data is third-party-based. Read the whole story

  • Sodastream's Coke-Mocking Ad Goes Viral

    The ad -- which features Rod Stewart (voicing the role of an animated sea turtle) and Icelandic strongman Hafthor "The Mountain" Bjornsson, among others … Read the whole story