Mel Edwards, who in September succeeded Mark Read as global CEO at Wunderman, will lead the merged entity as CEO. Tamara Ingram, who has … Read the whole story
The auto giant is reducing its global network of agencies for its flagship brand from about 40 shops to three lead agencies as part … Read the whole story
Wall Street analyst Brian Wieser has revised his 2018 U.S. ad growth estimates 1.7 percentage points to 6.5%, and projects 2019 will expand 4.0% … Read the whole story
The new brand positioning derives from late singer Leonard Cohen's quote: "There's a crack in everything, that's how the light gets in." Read the whole story
- COMMENTARY
Consumers care less about what you do, and more about how you do it, and they're getting better at filtering out brands that don't … Read the whole story
Or GreyEssence maybe? WPP merged two of its oldest ad agencies today-JWT and Wunderman--and I guess we shouldn't be surprised. Read the whole story
Nescafé is promoting its coffee products Sweet & Creamy and Gold by introducing a bike cafe to college students in Toronto.The "Coffee Shop Chauffeur" … Read the whole story
DDB New York's new co-chief creative officer's Lisa Topol and Derek Barnes are poaching their former colleagues at Grey New York to join them … Read the whole story
