MAD Agency Daily
Wednesday, November 28, 2018
  • Media Agency Pitch Process Lacks Clarity On Client Goals, Report Says

    The study, from ID Comms and the 4As, is designed to help improve the process so that capabilities are tested more effectively. Read the whole story

  • Tis The Season For Xmas Campaigns

    Multiple campaigns are rolling out to celebrate the holiday season by attempting to bring a smile to viewers. Here's a sampling. Read the whole story

  • Quad/Graphics Acquires Periscope

    The $135 million deal came after Periscope's current owner Bill Simpson decided to retire, coinciding with Quad's self-described 3.0 transformation that seeks to bolster … Read the whole story

  • Magnet Global Network Hires First CEO

    Magnet is comprised of 40 member agencies that collectively serve more than 800 clients with billings of nearly $3 billion annually from offices in … Read the whole story

  • Exclusive: Marketers Less Prone To Handle Programmatic In-House Than Agency Execs

    For all the talk about an exodus of programmatic media-buying going in-house, only about a quarter of ad execs -- both marketers and agencies … Read the whole story

  • Transparency: The Future Of Advertising, Marketing Sectors

    While senior marketing executives need to be mindful of budget, no brand can afford to have transparency come at the cost of decreasing performance. Read the whole story