MediaPost Publications - MediaPost Agency Daily 12/05/2018

Done Deal: Sorrell's S4 Buys MightyHive
by Larissa Faw
The acquisition of programmatic firm MightyHive is the second major purchase for Sorrell's S4. In July, the company acquired digital production agency MediaMonks for … Read the whole story
The&Partnership Adds A New York President
by Larissa Faw
The agency said the new role was created partly as a result of expanded work from clients like Lexus and 'WSJ.' as well as … Read the whole story

Project WW Buys Darkhorse
by Larissa Faw
Founded in 2012, the 28-person agency works with brands such as Moet Hennessy, Heineken, BMW, L'Oreal Luxe, and Tiffany & Co. on premium "ideas-led" … Read the whole story
COMMENTARY
How Blockchain Can Improve Trust in Mobile Advertising
by Ravi Krishnaswamy, Op-Ed Contributor
Timing is uncertain and leveraging blockchain in ad tech has been difficult for a number of reasons. But with growing concerns around fraud, data … Read the whole story
COMMENTARY
How To Answer Stupidest Question In The World: 'What's The ROI On This?'
by Denise Kohnke
ROI: These three letters have rolled down the C-Suite hill and sucked the life from most every provocative marketing idea in the world. Read the whole story
IPG Veteran Signs On with New Content Shop Newhouse
by Richard Whitman, Columnist
Jason Blake has been named CMO for the creative content and communications agency Newhouse, which launched with offices in New York and Los Angeles … Read the whole story

Lenovo Seeks To Bring Out Gaming 'Savages'
by Larissa Faw
Lenovo and agency EP+Co are supporting the platform's hardware and Intel processors by showing how gamers develop inner personas that emerge when they play. … Read the whole story
Marcus Thomas Hires Customer Experience Lead
by Larissa Faw
Marcus Thomas is appointing Garth Bender director, customer experience, a new role at the agency. Bender is tasked with making sure that customer experience … Read the whole story
Village Inn Names WorkInProgress AOR
by Steve McClellan
WorkInProgress has been named AOR for family dining chain Village Inn after a competitive review. The scope of work includes creative, with TV, online … Read the whole story