MAD Agency Daily
Wednesday, December 5, 2018
  • Done Deal: Sorrell's S4 Buys MightyHive

    The acquisition of programmatic firm MightyHive is the second major purchase for Sorrell's S4. In July, the company acquired digital production agency MediaMonks for ... Read the whole story

  • The&Partnership Adds A New York President

    The agency said the new role was created partly as a result of expanded work from clients like Lexus and 'WSJ.' as well as ... Read the whole story

  • Project WW Buys Darkhorse

    Founded in 2012, the 28-person agency works with brands such as Moet Hennessy, Heineken, BMW, L'Oreal Luxe, and Tiffany & Co. on premium "ideas-led" ... Read the whole story

  • How Blockchain Can Improve Trust in Mobile Advertising

    Timing is uncertain and leveraging blockchain in ad tech has been difficult for a number of reasons. But with growing concerns around fraud, data ... Read the whole story

  • How To Answer Stupidest Question In The World: 'What's The ROI On This?'

    ROI: These three letters have rolled down the C-Suite hill and sucked the life from most every provocative marketing idea in the world. Read the whole story