MediaPost Publications - MediaPost Agency Daily 12/11/2018

Creativity At The Core Of Plan A's New Holding Company Model
by Larissa Faw
Badger & Winters is the latest agency to join the network, which includes Untitled Worldwide, Van's General Store and Beekman Social. Essex, founder and … Read the whole story
De Nardis Leaving OMG At Year's End
by Steve McClellan
Mainardo de Nardis, executive vice chairman of Omnicom Media Group, is leaving after 10 years and is looking at a number of startup opportunities. Read the whole story

Holiday Campaigns Continue To Roll Out Across The World
by Larissa Faw
Hershey's Bells" campaign is expanding into an interactive experience inviting people via Instagram Stories to play and hear new bell sounds, thanks to Dentsu … Read the whole story
She's Baaaaack. On A Bigger Stage
by Richard Whitman, Columnist
For bigger impact. At least that's the idea of "Fearless Girl's" return to new a location at the New York Stock Exchange. Read the whole story
COMMENTARY
For Programmatic To Grow, Commercial Terms Must Change
by Jeff Collins, Op-Ed Contributor
Advertisers should treat programmatic advertising as a long-term investment and seek significant cost efficiencies for consolidating their media spend. Read the whole story

Billups Adds To Executive Team
by Steve McClellan
Independent OOH agency Billups has announced several executive hires including the appointment of Nicholas Wootten as senior vice president marketing. He previously led marketing … Read the whole story
II Makiage Supports Makeup Maximization
by Larissa Faw
II Makiage is taking on the trend towards fresh-faced no makeup with the beauty brand's "Rules for Behaving at the Annual Holiday Party." Read the whole story
Tourism Australia Taps M&C Saatchi As Its New Creative AOR
by Steve McClellan
Tourism Australia has announced the appointment of M&C Saatchi to manage its global creative services account, after a review. Clemenger BBDO in Sydney and … Read the whole story