In the content realm, social marketers appear misaligned with consumer preferences, based on findings from the report, from Sprout social. Read the whole story
In a new report 70% of brands surveyed indicate that they're either looking for fewer celebrity voices, or not looking for them at all. Read the whole story
The Inspire Brands restaurant chain spent an estimated $107 million on advertising during the first six months of 2018 and $139 million in 2017. Read the whole story
Popeyes offers travelers humorous chicken carrier, Kraft American Singles delivers free grilled cheese sandwiches, in promos positioned as holiday stress-reducers. Read the whole story
Performance marketing agency Merkle on Wednesday launched an automated bidding platform for Amazon Sponsored Brand Ads. The API integrates with Amazon, allowing advertisers to … Read the whole story
The New York transit overlord recently rejected an ad campaign from bidet maker Tushy, saying the ads pushed a "sexually oriented business." Huh? Read the whole story
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I was reminded recently of the power low-tech plays in driving consumer purchasing decisions. Read the whole story
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Brits are paying GB4bn for not switching and remaining loyal. Why would brands treat us this way? Read the whole story
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Next year, make an attempt to understand ideas and points of view outside of your "bubble." Read the whole story
Circus Maximus has hired Ashley Richardson-George as the shop's content strategy director to handle social strategy and content creation, tracking and analytics as well … Read the whole story
The 5 For 50 Award will recognize the five most consistently effective brands over the past 50 years. Read the whole story
Oberland, the New York-based cause-related-focused agency has announced a number of recent new account wins, including nonprofit Heifer International which works to eradicate hunger … Read the whole story
