by Larissa Faw
In the content realm, social marketers appear misaligned with consumer preferences, based on findings from the report, from Sprout social. Read the whole story
by Larissa Faw
In a new report 70% of brands surveyed indicate that they're either looking for fewer celebrity voices, or not looking for them at all. Read the whole story
by Larissa Faw
The Inspire Brands restaurant chain spent an estimated $107 million on advertising during the first six months of 2018 and $139 million in 2017. Read the whole story
by Karlene Lukovitz
Popeyes offers travelers humorous chicken carrier, Kraft American Singles delivers free grilled cheese sandwiches, in promos positioned as holiday stress-reducers. Read the whole story
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by Laurie Sullivan
Performance marketing agency Merkle on Wednesday launched an automated bidding platform for Amazon Sponsored Brand Ads. The API integrates with Amazon, allowing advertisers to … Read the whole story
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by Richard Whitman, Columnist
The New York transit overlord recently rejected an ad campaign from bidet maker Tushy, saying the ads pushed a "sexually oriented business." Huh? Read the whole story
COMMENTARY
by Brooke Lawler, Op-Ed Contributor
I was reminded recently of the power low-tech plays in driving consumer purchasing decisions. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Brits are paying GB4bn for not switching and remaining loyal. Why would brands treat us this way? Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Next year, make an attempt to understand ideas and points of view outside of your "bubble." Read the whole story