Ad spending by U.S. retailers declined 4% in the lead-up to the 2018 holiday shopping season, according to estimates released this week by Standard … Read the whole story
U.S. retailers spent less on some advertising before the holidays, but Mastercard SpendingPulse estimates consumers online spent 19.1% more from Thanksgiving through Christmas. Read the whole story
MediaCom remains the leader in new business development globally and for the U.S., according to the latest tally from R3 Worldwide through the first … Read the whole story
- COMMENTARY
Ad tech has been filled with me-too companies and those living off their funding for far too long. Read the whole story
COMMENTARYIn real life, dirt, disorder and insufficient storage plague millennial and Gen X drivers, according to a study. Read the whole story
Unibet has appointed FCB as the online gambling platform's U.S. creative agency of record following a competitive pitch. Sister IPG agency Initiative will lead … Read the whole story
One campaign, "Changing the Way You Do Taxes," supports TurboTax Live and uses tech humor to highlight the platform's on-demand service. Read the whole story
