MAD Agency Daily
Thursday, December 27, 2018
  • Holiday Ad Spending By Retailers Falls 4%, 'Online' Continues To Boom

    Ad spending by U.S. retailers declined 4% in the lead-up to the 2018 holiday shopping season, according to estimates released this week by Standard … Read the whole story

  • Some Ad Spend Falls, But Consumers Spent More

    U.S. retailers spent less on some advertising before the holidays, but Mastercard SpendingPulse estimates consumers online spent 19.1% more from Thanksgiving through Christmas. Read the whole story

  • The Benefits Of A Shrinking Ad-Tech Landscape

    Ad tech has been filled with me-too companies and those living off their funding for far too long. Read the whole story

  • The Dirty Little Secret Of Auto Ads

    In real life, dirt, disorder and insufficient storage plague millennial and Gen X drivers, according to a study. Read the whole story