by Larissa Faw
The LLShe platform is being developed to help foster the women-driven economy says Jen DeSilva, president Berlin Cameron. Read the whole story
by Larissa Faw
The IPG-owned agency network is forming a specialty unit to oversee the various duties, led by a McCann Detroit-based team. Read the whole story
by Joe Mandese
Direct marketing trailblazer Lester Wunderman, who is credited for coining the term "direct marketing," founded Wunderman, Ricotta & Kline in 1958, which became the … Read the whole story
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by Steve McClellan
The companies said they would offer their combined resources to help media companies, brands and agencies produce branded and original content. Read the whole story
by Laurie Sullivan
In a blog post, Google data scientist Sean O'Keefe outlines Google's website SEO strategy and provides a starter guide on how to optimize sites. … Read the whole story
by Joe Mandese
Dentsu Aegis Network has updated its outlook for the global ad economy and despite slight downward revisions for North America and Central/Eastern Europe, is … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
When I first met founder Kevin Lee, Didit was focused on search engine marketing and advertising. The acquisition of Print Digital Plus is part … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
The ecosystem is typically fragmented across a range of agencies, service providers and consultants, as well as internal partners and service providers. Read the whole story
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by Richard Whitman, Columnist
P&G's Gerry D'Angelo has been appointed co-chair of the board, which is tasked with pushing for industry adoption of its "Global Media Charter." The … Read the whole story