The LLShe platform is being developed to help foster the women-driven economy says Jen DeSilva, president Berlin Cameron. Read the whole story
The IPG-owned agency network is forming a specialty unit to oversee the various duties, led by a McCann Detroit-based team. Read the whole story
Direct marketing trailblazer Lester Wunderman, who is credited for coining the term "direct marketing," founded Wunderman, Ricotta & Kline in 1958, which became the … Read the whole story
The companies said they would offer their combined resources to help media companies, brands and agencies produce branded and original content. Read the whole story
In a blog post, Google data scientist Sean O'Keefe outlines Google's website SEO strategy and provides a starter guide on how to optimize sites. … Read the whole story
Dentsu Aegis Network has updated its outlook for the global ad economy and despite slight downward revisions for North America and Central/Eastern Europe, is … Read the whole story
When I first met founder Kevin Lee, Didit was focused on search engine marketing and advertising. The acquisition of Print Digital Plus is part … Read the whole story
The ecosystem is typically fragmented across a range of agencies, service providers and consultants, as well as internal partners and service providers. Read the whole story
P&G's Gerry D'Angelo has been appointed co-chair of the board, which is tasked with pushing for industry adoption of its "Global Media Charter." The … Read the whole story
A videos uses the words of "Mr. Rogers" speaking about unity as images of Pittsburgh residents coming together after the attack are displayed. Read the whole story
DDB San Francisco is adding two new roles on its leadership team. Chris Toffoli departs BSSP to join as design director/creative director to work … Read the whole story
Okaloosa County Tourism Development Council is appointing BooneOakley as agency of record to increase visitors, especially during prime September-to-May season, in Destin, Fort Walton … Read the whole story