by Steve McClellan
The firm is also working on plans to provide individual brands with the option to take more planning and digital buying capabilities (including search … Read the whole story
by Steve McClellan
Monahan has been tapped to lead the company's Intel media account and head a U.S. ventures program. Read the whole story
by Joe Mandese
Interpublic, whose acquisition of Acxiom was the biggest deal of the year, led Madison Avenue holding companies in terms of 2018 M&A deal value, … Read the whole story
by Larissa Faw
Based in Toronto, Brent Choi will oversee the agency's creative offering across all platforms in Canada, including TRACKDDB, Tribal Worldwide Canada, TracyLocke and Twice. Read the whole story
COMMENTARY
by Kris Magel
In 2019, identity will eclipse the cookie.That means smarter, more connected and personalized experiences from brands, content and experience providers. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
As May's deal is killed off, adland makes pleas for the PM to ditch the no deal alternative, which could see an advertising recession. Read the whole story
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by Richard Whitman, Columnist
The agency is tasked with leading a brand repositioning for the client that works with 1,500 brands, including major ones like McDonald's, Microsoft and … Read the whole story