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by Steve McClellan
According to an R3 analysis, Publicis had estimated global net new business revenues of $200 million for 200 wins including awards from Nestle and … Read the whole story
by The Editor
IPG CEO Michael Roth's $2 billion bet on data and analytics with the acquisition of Acxiom was its biggest deal in 13 years and … Read the whole story
by Larissa Faw
Two agency veterans are partnering with actors to create a shop designed to connect the entertainment industry's top-tier writers, directors and producers with clients. Read the whole story
by Steve McClellan
Jon Bird will oversee the agency's global commerce practice which offers ecommerce connected retail and relationship marketing capabilities to clients. Read the whole story
by Joe Mandese
Publicis Spine, the data, technology and talent unit created by Publicis Group in 2017 to drive "transformation," has named Microsoft's Ian Thomas its Chief … Read the whole story
by Karlene Lukovitz
For its latest Super Bowl campaign, AFM partnered with Adopt-A-Pet and created a site featuring an AI-informed adoption tool and humorous canine-themed content. Read the whole story
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by Ray Schultz
New strategic digital agency Origin! has been founded by Ryan Phelan, John Caldwell and David Baker. Read the whole story
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by Richard Whitman, Columnist
For the year, MediaCom had estimated global net new business revenues of $189 million for 159 wins, including new assignments from Coca-Cola, Hilton and … Read the whole story