Metrics like audience size and page views matter, but they say little about consumer sentiment or why someone stays loyal to a particular company. Read the whole story
The study also showed that the longer participants watched a TV show, the more receptive they were to commercials, with as much as a … Read the whole story
That's for now, although the judge ruled the case could reopen after resolution of a related case in New York. Read the whole story
The Many (FKA Mistress) is promoting Todd Lombardo to managing director, brand & social in a newly created role. Most recently, Lombardo served as director … Read the whole story
Global Citizen, the international advocacy platform committed to defeating extreme poverty by 2030, has tapped Havas Media Group as its global media agency of … Read the whole story
