MAD Agency Daily
Monday, February 18, 2019
  • What Defines A Connection Between A Brand And Consumer?

    Metrics like audience size and page views matter, but they say little about consumer sentiment or why someone stays loyal to a particular company. Read the whole story

  • Eye-Tracking Study Shows About 60% Of TV Commercial Breaks Go Unwatched

    The study also showed that the longer participants watched a TV show, the more receptive they were to commercials, with as much as a ... Read the whole story