MAD Agency Daily
Thursday, February 21, 2019
  • Lauren Hanrahan Appointed CEO Zenith US, Moxie and MRY

    The 15-year company veteran succeeds Sean Reardon, who is leaving the company for an undisclosed role. Read the whole story

  • WPP, Google's Waze To Collaborate On Retail Campaigns

    The partnership, designed to direct drivers to retail locations via in-route messaging, will launch in Canada, France, Italy, the U.K. and the U.S. this ... Read the whole story

  • Nigel Morris Departing DAN After 26 Years

    Morris joined the group in 1992, founded Isobar in 2003 and led both the Americas and Asia-Pacific regions before taking a C-level role leading ... Read the whole story

  • Thomas' Gets A Brand Refresh

    The creative, from Mono, spruces up the look of the company's three product lines: English muffins, bagels, and swirl breads. Read the whole story

  • It's Official: Digital Overtakes Traditional This Year, Amazon Remains Ascendant

    Well, it's official. Digital will overtake "traditional" media in share of U.S. ad spending this year. That's the news of the day from digital ... Read the whole story

  • Please, No More 'Art & Science' Of Marketing

    It's time to abandon this trope, which every senior marketer uses to describe their "unique" approach to strategy and the ways in which they ... Read the whole story