Some candidates may find themselves in a "floss-off," while others may be headed to lectures and field trips. Read the whole story
Ad shop Greatest Common Factory emphasizes story-telling over pricing in a departure from previous Tecovas Campaigns. Read the whole story
Based on the addition of WARC's 2019 ad industry forecast today, "Research Intelligencer" has updated its industry compilation and the result remains essentially unchanged. … Read the whole story
Customers want personalized offers most of all, and some crave credit toward future purchases, but not all retailers are offering them, BRP reports. Read the whole story
A new report from the ANA Educational Foundation spells out the obstacles to achieving meaningful diversity and steps that might help. Read the whole story
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Short-listing for an Oscar is an honour, but nearly two in three Brits pay no attention as their next movie is guided by a … Read the whole story
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To get the best results for the lowest possible cost, it's important to understand how Facebook's algorithm optimizes. Read the whole story
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It's probably true that most of the folks working in our industry are relying every day on the outputs of less-than-transparent black boxes. Here … Read the whole story
Visible, the prepaid, no-contract mobile service from Verizon is continuing to embrace guerilla advertising strategies to promote its brand, which features a $40/month plan. … Read the whole story
GKV is elevating Dave Broscious and Mark Rosica to co-creative directors, succeeding Jeff Millman, who has been with GKV since 1983. While Millman will … Read the whole story
Auto-Owners Insurance has appointed David&Goliath (D&G) as creative AOR without a formal review. This is the company's first AOR relationship, though it has previously … Read the whole story
