Two industry veterans from WPP's search agency GroupM Next have formed a new agency aimed at supporting brand strategies, digital services and forging partnerships. Read the whole story
The device invites women to text their need for a tampon, eliminating the coin slots found in traditional dispensers. Read the whole story
The award is a lifetime achievement award for work in creative advertising. GS&P founders Jeff Goodby and Rich Silverstein will be the latest recipients … Read the whole story
COMMENTARYAmong other awards, the Automotive Marketer Of The Year honor goes to Edward (Ed) Laukes, Toyota Motor North America. Read the whole story
The makeover includes a new logo designed to serve as a fresh take on a red, white and blue color scheme. Read the whole story
GroupM's MediaCom unit, thanks to a boost from its Tel Aviv office, was the most award-winning agency network in terms of the major media-related … Read the whole story
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As the brand has gotten larger, Tomboy X's Lori Gatto is looking to build expertise in-house. "It starts with recruiting and finding good talent. … Read the whole story
COMMENTARYEven as parent WPP considers its long-term strategic position in the consumer research marketplace, its Kantar unit is rolling out a new interface aimed … Read the whole story
The agency has recruited Maree Prendergast as its new Global Chief Talent Officer. She is the first to hold the post since the agency's … Read the whole story
Twitter is hiring Doug Brodman as the platform's new U.S. agency development director assuming the responsibilities of Stephanie Prager who has been elevated to … Read the whole story
Ad agency AKA NYC is expanding its tourism client portfolio with a trio of new customers: the new Hudson Yards observation deck “edge”; National … Read the whole story
