by Laurie Sullivan
Two industry veterans from WPP's search agency GroupM Next have formed a new agency aimed at supporting brand strategies, digital services and forging partnerships. Read the whole story
by Larissa Faw
The device invites women to text their need for a tampon, eliminating the coin slots found in traditional dispensers. Read the whole story
by Steve McClellan
The award is a lifetime achievement award for work in creative advertising. GS&P founders Jeff Goodby and Rich Silverstein will be the latest recipients … Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
Among other awards, the Automotive Marketer Of The Year honor goes to Edward (Ed) Laukes, Toyota Motor North America. Read the whole story
by Larissa Faw
The makeover includes a new logo designed to serve as a fresh take on a red, white and blue color scheme. Read the whole story
by Joe Mandese
GroupM's MediaCom unit, thanks to a boost from its Tel Aviv office, was the most award-winning agency network in terms of the major media-related … Read the whole story
COMMENTARY
by Staff Writers
As the brand has gotten larger, Tomboy X's Lori Gatto is looking to build expertise in-house. "It starts with recruiting and finding good talent. … Read the whole story
COMMENTARY
by Joe Mandese
Even as parent WPP considers its long-term strategic position in the consumer research marketplace, its Kantar unit is rolling out a new interface aimed … Read the whole story
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by Richard Whitman, Columnist
The agency has recruited Maree Prendergast as its new Global Chief Talent Officer. She is the first to hold the post since the agency's … Read the whole story