This deal follows the moves of holding company rivals to up their precision marketing capabilities. Interpublic spent $2 billion to scoop up Acxiom Marketing … Read the whole story
Barber, who has been with the Havas group since 2014, will retain duties as group CMO UK/Europe. Read the whole story
As global brand ambassador, Curry will play a "pivotal" role in growing the Rakuten brand in the U.S. through appearances, brand marketing and other … Read the whole story
- COMMENTARY
A good creative brief used to be two things: creative and brief. Data science and ad tech change all that. Read the whole story
Publicis Groupe is making a big and necessary bet on precision marketing with its deal to buy Epsilon. Read the whole story
Creative incorporates user-generated content to show dogs laying on pool rafts, etc., to illustrate how "dogs are unapologetic about laying claim to their domain." Read the whole story
Big Spaceship is hiring Layne Harris as senior vice president creative technology & innovation to work across the emerging tech spectrum from both a … Read the whole story
