In a new campaign Taco Bell tells fans they can eat tacos anytime they want to, while having a little fun at expense of … Read the whole story

CMO jobs are as short-lived as a fruit fly, traditional marketing tools are increasingly ineffective and, according to Accenture Strategy even the idea of … Read the whole story

When I had the privilege of working with the late Simon Broadbent in the U.K., the advertising effectiveness research bug bit me firmly in … Read the whole story

Black Hills Energy is "Ready" to engage people with the utility company by showcasing three customers. The new brand platform, developed by Vladimir Jones, … Read the whole story

Partners + Napier has elevated Mike Baron to executive creative director in a newly expanded role where he will continue to oversee creative work … Read the whole story

City Year is appointing Connelly Partners (CP) as AOR following a competitive review.  As AOR, CP aims to increase brand awareness and recruitment among … Read the whole story