MAD Agency Daily
Monday, April 22, 2019
  • Calise Partners Acquires Imaginuity

    Both agencies are based in Dallas and Calise Partners Chief Operating Officer Taylor Calise will lead Imaginuity as CEO. Read the whole story

  • Former Horizon Executive Kaya Heitman Joins Daddi Brand Communications

    Heitman, who served as communications vice president at Horizon for five-plus years, has joined Daddi Brand Communications in a new role at the agency. Read the whole story

  • Growing Like Weed, Cannabis Retail Ad Spend Soars 23%

    Ad spending by cannabis retailers In cities and states where marijuana has been legalized jumped 23% to $4.122 million in 2018, according to estimates … Read the whole story

  • No Longer In Control, CMOs Must Think Differently

    CMO jobs are as short-lived as a fruit fly, traditional marketing tools are increasingly ineffective and, according to Accenture Strategy even the idea of … Read the whole story

  • Half My Data Is Effective -- But Which Half?

    When I had the privilege of working with the late Simon Broadbent in the U.K., the advertising effectiveness research bug bit me firmly in … Read the whole story