Interpublic has appointed Pete Stein as Global Chief Executive Officer of its big digital agency Huge, based in Brooklyn, NY. Stein succeeds Michael Koziol, … Read the whole story
"The Great Awaits" brand tagline and campaign is rolling out timed to coincide with Father's Day. Read the whole story
The new unit combines Infront's digital services such as strategic consulting with those of martech company Omnigon, a creator of websites, apps and other … Read the whole story
While traditional brand attributes still are vital factors, the extent to which they perceive brands to be culturally engaged is becoming a differentiating reason … Read the whole story
The campaign, from Admirable Devil, comes after the department store chain was acquired by Stage Stores in 2017. Read the whole story
- COMMENTARY
There is nothing wrong with disrupting one's industry. We need to, or we'll eventually become extinct. Read the whole story
WPP's digital consultancy SJR recently surveyed CMOs to gauge how much they value owned content as part of their overall company's reputation management strategy. Read the whole story
Engine is hiring Steve Scutellaro as senior vice president/group account director U.S. to lead client service in the agency's New York office. Clients include … Read the whole story
National Golf Foundation (NGF) is appointing TDA_Boulder as the trade group's first agency of record following a formal review. NGF is planning its first … Read the whole story
