MediaPost Agency Daily
Tuesday, June 4, 2019
  • Agencies' Top Research Priority: Unduplicated Cross-Platform Reach

    A new study from the 4As on industry measurement issues finds that unduplicated multiplatform reach, attribution and greater visibility into so-called walled gardens are … Read the whole story

  • Ad Council Launches First Alzheimer's Campaign

    The "Our Stories" creative features real accounts of people diagnosed with Alzheimer's and the defining moment they knew something was wrong. Read the whole story

  • Why Women Don't Receive Life Saving CPR As Often As Men

    Agency Joan has developed a new product called the 'womanikin' to help save women's lives. The product and a related campaign are tied to … Read the whole story

  • FTC Secures Rights To Examine Facebook, Possibly Investigate Google

    As part of an agreement, it will allow the Department of Justice to open a Google probe. The FTC and DoJ share authority to … Read the whole story

  • Guns Down America To Adland: Just Say No To The NRA

    The grassroots organization is urging the ad industry to boycott the National Rifle Association and its "blood money." The effort comes after a very … Read the whole story