CANNES, FRANCE---Most consumers (53%) say brands are less than truthful about their commitment to society. according to a new Edelman survey. Read the whole story
CANNES, FRANCE -- RPA's Chief Marketing Officer Tim Leake says: "We will remain independent because it is too important of a differentiation...and a competitive … Read the whole story
The IPG media agency won for a documentary film, "5B," about the nurses who established San Francisco's first HIV hospital ward. Read the whole story
CANNES, FRANCE--The hub of the network remains in London as Lund is uniting the city-based McCann businesses in a new facility designed to fit … Read the whole story
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CANNES, FRANCE--This year the Cannes Lions Festival Of Creativity s making it clear that consumer intent is at the core of today's most impactful … Read the whole story
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If we're really going to change the marketplace, we have to seek out and buy products from female founders. Read the whole story
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What's disrupting the agency model? The decoupling of the advertising supply chain and the flip of an advertiser's need from the vertical to the … Read the whole story
COMMENTARYCANNES, FRANCE -- Addressable TV is projected to transform buying and selling across media channels, but ad execs discussing it here mainly expressed their … Read the whole story
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Is there a way for brands to break free of the restrictive effects of corporate upfront time buying? Can the time sellers maximize their … Read the whole story
The new report, titled "The State Of Advertising," was created with The Economist Group and released at Cannes. Read the whole story
The Nature Conservancy has launched a new print, out-of-home, and social campaign to illustrate its support for equity and inclusion. Read the whole story
Fidelity Investments, which has worked with Kepler for more than four years on CRM strategy and execution, has tapped the digital services firm to … Read the whole story
