COMMENTARY
by Larissa Faw, Staff Writer
CANNES, FRANCE--Two months after IPG promoted Dani Benowitz to U.S. President of Magna, the IPG Mediabrands investment and intelligence division, she is still juggling … Read the whole story
COMMENTARY
by Larissa Faw, Staff Writer
CANNES, FRANCE--There is an uprising bubbling from the French Riviera as media buyers say the industry has finally reached a tipping point in demands … Read the whole story
COMMENTARY
by Larissa Faw, Staff Writer
CANNES, FRANCE--Cambridge Analytica founder Alexander Nix abruptly canceled a scheduled appearance at the Cannes Lions festival. Some applauded, but many didn't know he set … Read the whole story
by Karlene Lukovitz
The agency has been investigating YouTube about these issues since 2015, and a settlement may be coming, reports "The Washington Post." Read the whole story
by P.J. Bednarski
A study by the NYU Stern Center for Sustainable Business shows that sustainable products delivered 50.1% of packaged goods market growth from 2013-2018. Read the whole story
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by Joe Mandese
WPP's plan to sell a majority stake of its Kantar research division is on course, the company said in an update provided to investors … Read the whole story
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by Laurie Sullivan
Marketers at Pandora believe voice will become key to search and discovery on smart speakers. Pandora SVP, ad innovation Lizzie Widhelm shared her thoughts … Read the whole story
COMMENTARY
by Amy Hunt, Op-Ed Contributor
CANNES, FRANCE--There's been ample discussion already this week at Cannes around how creativity is converging with modern technologies like chatbots, growing the opportunity for … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Agencies may have feared the wrong enemy, as the new opportunity is being a partner for growth. Read the whole story
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by Richard Whitman, Columnist
Founded in partnership with Fast-Up Partners (FUP), the group was created following research examining the way consumers use voice-enabled assistants to guide their purchase … Read the whole story