COMMENTARYCANNES, FRANCE--Two months after IPG promoted Dani Benowitz to U.S. President of Magna, the IPG Mediabrands investment and intelligence division, she is still juggling … Read the whole story
COMMENTARYCANNES, FRANCE--There is an uprising bubbling from the French Riviera as media buyers say the industry has finally reached a tipping point in demands … Read the whole story
COMMENTARYCANNES, FRANCE--Cambridge Analytica founder Alexander Nix abruptly canceled a scheduled appearance at the Cannes Lions festival. Some applauded, but many didn't know he set … Read the whole story
The agency has been investigating YouTube about these issues since 2015, and a settlement may be coming, reports "The Washington Post." Read the whole story
A study by the NYU Stern Center for Sustainable Business shows that sustainable products delivered 50.1% of packaged goods market growth from 2013-2018. Read the whole story
WPP's plan to sell a majority stake of its Kantar research division is on course, the company said in an update provided to investors … Read the whole story
Marketers at Pandora believe voice will become key to search and discovery on smart speakers. Pandora SVP, ad innovation Lizzie Widhelm shared her thoughts … Read the whole story
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CANNES, FRANCE--There's been ample discussion already this week at Cannes around how creativity is converging with modern technologies like chatbots, growing the opportunity for … Read the whole story
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Agencies may have feared the wrong enemy, as the new opportunity is being a partner for growth. Read the whole story
Founded in partnership with Fast-Up Partners (FUP), the group was created following research examining the way consumers use voice-enabled assistants to guide their purchase … Read the whole story
The Chicago-focused campaign includes a nightly series of public art projections interweaving scenes from the show with custom 3D art. Read the whole story
Publicis Sapient has appointed John Maeda Chief Experience Officer. The Publicis Groupe unit said that in addition to spearheading design globally Maeda will spend … Read the whole story
