The news was disclosed in a company memo from Philippe Krakowsky, Chairman-CEO of IPG Mediabrands. Read the whole story
The holding company's top creative Nick Law is leaving to join Apple in September. Read the whole story
Geier started his career with McCann-Ericson in 1958. He was named vice chairman of parent company IPG in 1975, president two years later and … Read the whole story
The campaign, from Baldwin&, includes an album and "Fishmas" GIFs, designed to serve as redeemable coupons when shown in stores. Read the whole story
Advertisers and media buyers are using multiple, disparate sets of data to target audiences and buy digital media, but struggle to harmonize them and … Read the whole story
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In this new world order, there are no more captive audiences. Today's consumer rejects anything that appears to be traditional advertising, and they are … Read the whole story
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Beyond the advances in technology, it is easy to forget that AI needs highly talented people to operate. Read the whole story
Make that two holding companies that won't have anything to do with the National Rifle Association's upcoming agency pitch, now that the gun-rights group … Read the whole story
Miami-based digital and social content agency Nobox, has hired Ludwig Ortiz as head of strategy, a new position at the agency. The agency said … Read the whole story
William Hill is appointing 72andSunny as the European betting and gaming brand's creative agency after a four-way pitch. There was no incumbent agency. The initial … Read the whole story
