WPP on Monday confirmed reports that Bain is entering exclusive talks to acquire a majority stake in research arm Kantar. Read the whole story

Independent agencies are on the rise. According to Agency Spotter there are more than 120,000 marketing and advertising agencies in the U.S. and over … Read the whole story

Does patriotic messaging make sense for your audience? What really works, and what will just get lost in the 4th of July noise? Read the whole story

It's a busy week on the asset disposal front for the holding company, which confirmed it's in exclusive negotiations with Bain for the sale … Read the whole story

The new TV spot sims to build awareness for the opening of the $2.6 billion integrated resort, Encore Boston Harbor. Read the whole story

Happy Medium has promoted Kristen Sabin to serve as digital agency's first Chief Operating Officer. Previously she was director, client experience. Sabin will oversee sales, … Read the whole story