Zenith has downgraded its global ad-spending forecast for 2019, now predicting 4.6% growth to $639 billion. That's down a bit from the 4.7% growth … Read the whole story
IPG Mediabrands' UM unit this week released findings of a global study purporting to identify cultural shifts reshaping consumer behavior in seemingly contradictory ways. Read the whole story
Kansas City, MO-based Bernstein-Rein has hired a talent troika designed to beef up its creative, data and engagement chops. Read the whole story
- COMMENTARY
Ignorance might be bliss, but it is no longer an option. Billions of dollars are at stake, and it's high time advertisers invested in … Read the whole story
Jane Lin-Baden, currently Managing Partner of Publicis Groupe APAC, will assume responsibility for the North Asia region in addition to her existing remit. Read the whole story
While Americans were busy picnicking and watching fireworks, WPP was signing off on the acquisition of a majority stake in a technology-driven creative agency. Read the whole story
The campaign is designed to show that Labatt drinkers have a serious "real self" but also a wild and free "lake self." Read the whole story
Brand design agency Vault49 today expands its New York office with the appointment of four new team members including Emily Cristoforis as director of … Read the whole story
