MAD Agency Daily
Monday, July 8, 2019
  • Ad Outlook Downgraded Again, This Time It's Zenith

    Zenith has downgraded its global ad-spending forecast for 2019, now predicting 4.6% growth to $639 billion. That's down a bit from the 4.7% growth … Read the whole story

  • UM Study Finds Opposing Cultural Shifts: Nostalgia Vs. New Experiences

    IPG Mediabrands' UM unit this week released findings of a global study purporting to identify cultural shifts reshaping consumer behavior in seemingly contradictory ways. Read the whole story

  • Bernstein-Rein Adds Creative Veteran Moll, Data And Engagement Executives

    Kansas City, MO-based Bernstein-Rein has hired a talent troika designed to beef up its creative, data and engagement chops. Read the whole story

  • To Take On Big Fights Like Ad Fraud, Marketers Need To Smarten Up

    Ignorance might be bliss, but it is no longer an option. Billions of dollars are at stake, and it's high time advertisers invested in … Read the whole story

  • Publicis Groupe Unveils North Asia Leadership Team

    Jane Lin-Baden, currently Managing Partner of Publicis Groupe APAC, will assume responsibility for the North Asia region in addition to her existing remit. Read the whole story