The companies announced a definitive agreement early Friday that values the research arm at $4 billion. It will be spun out of WPP into … Read the whole story
Financial services company joins Bridgestone, Johnson & Johnson, Levi Strauss and Young & Rubicam in committing to avoid use of wild animals in ads. Read the whole story
The Kantar deal, Read suggested to analysts, gives WPP the ability to serve its clients' data needs without owning it -- the tack taken … Read the whole story
- COMMENTARY
What I learned from my quest fix a an expensive amplifier at two very different sound equipment shops. Read the whole story
As perception of traditional aquariums continues to turn negative, particularly among crucial younger audiences, the New England Aquarium is transforming from a cultural institution … Read the whole story
Fuseideas is hiring John Cimperman, former executive vice president at Match Marketing Group, to oversee the agency's new Buffalo office. Cimperman will serve as … Read the whole story
Sports drink Bodyarmor has appointed Laundry Service as its creative AOR following a competitive review. The agency will be responsible for strategic and creative … Read the whole story
