The award followed a closed review - a duel between incumbents MediaCom and Publicis Media. Read the whole story
As Publicis Groupe continues to overhaul its U.S. leadership, Britt Nolan, Leo Burnett U.S. Chief Creative Officer and co-president of Chicago, is departing the … Read the whole story
Volkswagen of America campaign uses what might be the most appropriate music, a newly released version of David Bowie's "Space Oddity." Read the whole story
The move runs counter to a trend in which agencies acquire data providers, the company says. Read the whole story
After a 10-month strike and a regulatory ruling in favor of the union, the two sides have agreed to a new commercials contract. Read the whole story
The question we must grapple with is: Can an agency, or any company, that has historically been owned and led exclusively by men genuinely … Read the whole story
As the channel matures, it is time for marketers to follow some simple steps to counter its transparency crisis. Read the whole story
Cory Berger is joining Grey as its first Worldwide Chief Marketing Officer. Berger will be responsible for driving Grey's growth across the global network. … Read the whole story
Irish gambling platform Paddy Power's jokey campaign may not have paid off as expected. Tiger Woods exited the tournament early and didn't make the … Read the whole story
Moroch is expanding its relationship with McDonald's by assuming media duties for five U.S. co-ops: California-Nevada Marketing Association; Greater Houston Operators Association; Shenandoah Valley, … Read the whole story