MediaPost Publications - MediaPost Agency Daily 08/01/2019

Listen Up: Superfly Builds Out 'Sonic' Branding, Experience Business
by Larissa Faw
The company is acquiring Listen, a firm that will work across both of Superfly's key practice areas, including festivals/experiential and its Agency offering. Read the whole story
OMD Adds Integrated Planning Role, Taps Sporkin To Fill It
by Steve McClellan
OMD USA has named Danielle Sporkin U.S. head of integrated planning, a new role at the agency. Most recently, she was a global client … Read the whole story

Keds Finds The Right Fit With Joan Creative
by Larissa Faw
The assignment was made without a formal review. The agency's first work is expected to launch in spring 2020. Read the whole story
JPMorgan Chase Enters 5-Year Deal For AI-Generated Ads
by Joe Mandese
After quietly testing an advanced AI system capable of writing its advertising and promotional copy, financial services marketer JPMorgan Chase has struck a five-year … Read the whole story
Former Martin Agency CEO Lands At Richmond, VA Startup
by Richard Whitman, Columnist
Matt Williams, the former CEO at Interpublic's The Martin Agency, has landed at a Richmond, VA startup called Brand Federation as equity partner-managing partner. Read the whole story

TBWA\Chiat\Day LA Elevates Costello To Head Of Strategy
by Steve McClellan
TBWA\Chiat\Day Los Angeles has elevated strategy veteran Jen Costello from Group Strategy Director to Head of Strategy, a new role at the agency. She … Read the whole story
Comic Rebel Wilson Talks Love With Match
by Larissa Faw
The creative, developed with 72andSunny LA, shows Wilson hosting a podcast-like program where she riffs on romance. Read the whole story
The Habit Burger Chain Taps Innocean As Its First AOR
by Steve McClellan
The Habit Restaurants has selected Innocean USA as its first Agency of Record to handle creative and media for the burger restaurant chain. Innocean will assist The … Read the whole story