MAD Agency Daily
Friday, August 23, 2019
  • USTA Highlights Dearth of Women's Sports Media Coverage

    Ads in a new campaign end with the hashtag, to serve as a call-to-action to elicit pressure to increase coverage of female athletes. Read the whole story

  • America's Healthiest Brands: Band Aid, Dawn, Hershey's

    Johnson & Johnson's Band Aid currently is the "healthiest" brand in America, according to the 2019 edition of an annual tracking study by YouGov's … Read the whole story

  • 2019 Effie Case Study Series: Bullsh*t-Free Eggs

    As the largest producer of pasture-raised eggs, Vital Farms had to separate itself from all the noise long benefiting cage-free. Read the whole story

  • How To Work With The 'Inexternal' Agency

    Marketers will continue to make distinction between providers of strategic and conceptual advice, and design and production. These expert external arms and legs make … Read the whole story