MAD Agency Daily
Monday, August 26, 2019
  • Blue Focus To Be Acquired, Rebranded Blue Impact

    Cincinnati-based Legacy Acquisition Corp. has announced a definitive agreement to acquire Chinese marketing company Blue Focus in a stock transaction that includes assumption of … Read the whole story

  • Dum-Dums Launches First Campaign In 30 Years

    The creative, developed with Smith Brothers, introduces a new "Make Life Pop" tagline for the 95-year-old brand. Read the whole story

  • D&G Taps Laura Forman For Strategic Role

    David&Goliath (D&G) has appointed Laura Forman Chief Strategy Officer. She replaces Wells Davis, who is leaving the agency to pursue new opportunities outside the … Read the whole story

  • Programmatic Ad Quality Improves To Highest Level Yet, Industry 'Vigilance' Cited

    The volume of programmatic ads that could be categorized as questionable -- explicitly malicious ones, in-banner video, and ones violating explicit quality criteria -- … Read the whole story