MAD Agency Daily
Tuesday, August 27, 2019
  • New Senior Management Team At GroupM's Essence Taking Shape

    North American CEO Steve Williams has been promoted to Global Chief Operating Officer, while Jason Harrison succeeds him in the NA post. Read the whole story

  • Virtue Reorganizes Leadership Team

    Under the reorganization, Rob Newlan is promoted to the newly created global president role to oversee Virtue's 21 offices across the globe. Previously, he … Read the whole story

  • Doritos Sheds Logo In New Campaign Targeting Gen Z

    Doritos social channels will remove logos, brand mentions and all previous content, and new content will be crowdsourced by fans. Read the whole story

  • Brands Need To Adapt As Less Is More For Gen Z

    It's difficult to say for sure what the complexities of the future economic landscape will look like courtesy of simplicity. But brands that want … Read the whole story

  • Annalect's LinkedIn Data Integration Provides Insights Into Content For Business Audiences

    LinkedIn is offering brand marketers more data to build content. Omnicom's global analytics arm Annalect recently launched a new product -- Professional Audiences -- … Read the whole story