MAD Agency Daily
Friday, September 6, 2019
  • IPG Backs New Consultancy Focused On Gender Equality

    The new entity has been dubbed Have Her Back Consulting, and IPG is taking a minority stake in the firm. Read the whole story

  • Broadhead Acquires Kohnstamm Communications

    Ad agency Broadhead has purchased Kohnstamm Communications, a food-focused PR agency. Both are based in Minneapolis. Read the whole story

  • How One Green Thermos Has Endured Over Decades In Film, TV

    Thermos maker Stanley is leveraging its decades-long history of film and TV appearances into a new ad campaign. Read the whole story

  • FTC Complaint Accuses YouTube 'Kidfluencer' Channel Of Deceptive Advertising

    Truth in Advertising alleges that the hugely popular YouTube channel Ryans ToyReview illegally targets preschoolers with sponsored advertising that's indistinguishable from organic content to ... Read the whole story

  • 2019 Effie Case Study Series: Ask the Cloud

    Using the Google Home Voice Assistant, "we essentially created an AI salesperson that could field CTOs' questions about the cloud, without judgment." Read the whole story

  • People On The Move
    Moroch Adds Creative Talent

    Moroch is appointing Brad White as Executive Creative Director to oversee all creative operations for the Dallas-based agency, including managing creative strategies and analyzing ... Read the whole story

  • Accounts On The Move
    Walrus Wins The Farmer's Dog

    The Farmer's Dog is appointing Walrus as the direct-to-consumer pet food brand's strategic and creative agency partner following a competitive review. The five-year-old company ... Read the whole story