WPP and InMobi Group have entered into a partnership in India to jointly help clients build mobile marketing and media plans. Read the whole story
USIM has named digital-savvy media vet Greg Smith executive vice president-integrated strategy, a new position at the 15-year-old independent media services agency. He joins … Read the whole story
Northwell Health spends around $80 million on advertising each year, but is planning to increase its ad budget to bolster brand awareness and market … Read the whole story
As local/spot broadcast buying agencies gear up for the 2020 buying season, 20 shops have signed on to streamline their ordering process via media-buying … Read the whole story
Whole Foods Market may just have come up with the most novel way yet to combat its image as overpriced. Read the whole story
Nielsen research has shown that over half of U.S. households listen to podcasts. Brands, of course, are getting in on the action. Read the whole story
Market research consultancy Reach3 Insights has appointed Melva Benoit as head of media and entertainment, a new role at the firm. Benoit, who has … Read the whole story
the DLV BBDO-developed campaign is supported through geo-targeted mobile, digital and social media advertising. Read the whole story
