Anthony Plant will now head the operation, previously overseen by Eileen Kiernan, now global CEO at UM. Read the whole story
GlueIQ is designed to serve as a hybrid consulting and marketing services agency with an inaugural client roster of Fiat Chrysler, RBC Capital Markets … Read the whole story
More than two-thirds of advertisers (69%) have updated their media agency contracts within the past three years in response to concerns about transparency and … Read the whole story
Time spent watching online video will expand more than 20% over the next two years, according to an updated forecast. Read the whole story
Most big marketers continue to pay significantly higher rates of commission to their agencies for planning and buying digital media than "traditional" ones, according … Read the whole story
It's time for agencies to stop asking how we can get more diverse people to the table. Own the table and start pulling up … Read the whole story
The aptly titled "Destination Unknown" campaign is called the first campaign to advertise a region without disclosing the location. Read the whole story
The spot was created by Wieden + Kennedy. Park Pictures was the production company. The Prime Time Emmy Awards telecast will air on Fox … Read the whole story
Danone Waters UK & Ireland and creative agency Impero are out with a new campaign to promote the launch of Danone’s new bottled water … Read the whole story
Zenith U.S. is appointing Bryan Jackson as the agency's EVP/managing director, Atlanta. He replaces Mitch Scharf who departed for MiQ. Prior to joining Zenith, … Read the whole story