MAD Agency Daily
Wednesday, September 25, 2019
  • Sadoun: Epsilon Deal Was 'Expensive' But Essential

    The Publicis Groupe CEO told an Advertising Week crowd that the transaction was an opportunity the Groupe could not afford to lose. Read the whole story

  • ANA Finds Rebates Still A Major Client-Agency Trust Issue

    Other issues contributing to the breakdown of trust included invalid traffic and digital ad fraud, and agencies reselling media to clients with an undisclosed ... Read the whole story

  • Survey Finds Age Determines Online Gullibility

    Adobe's Voices of the Generations survey found respondents, regardless of age, are not willing to let companies off the hook for bad ad placement. Read the whole story

  • Why Terri & Sandy Launched "#freedroga' Campaign

    "I was really nervous," said T&S partner Sandy Greenberg at an Advertising Week session today in New York. "I hoped our tone would be ... Read the whole story

  • AMA Study Finds Consumers Have Peaked On Key Digital Media, Marketers Have Not

    A major international study commissioned by the American Marketing Association indicates that a serious disconnect between consumers and marketers may lead to some inertia ... Read the whole story

  • Study Evaluates Political Messaging Approaches

    Although issue-based messaging works across all generations, Millennials and Gen Z are more likely to be inspired by messages of empowerment, according to a ... Read the whole story