The Publicis Groupe CEO told an Advertising Week crowd that the transaction was an opportunity the Groupe could not afford to lose. Read the whole story
Other issues contributing to the breakdown of trust included invalid traffic and digital ad fraud, and agencies reselling media to clients with an undisclosed … Read the whole story
Adobe's Voices of the Generations survey found respondents, regardless of age, are not willing to let companies off the hook for bad ad placement. Read the whole story
"I was really nervous," said T&S partner Sandy Greenberg at an Advertising Week session today in New York. "I hoped our tone would be … Read the whole story
A major international study commissioned by the American Marketing Association indicates that a serious disconnect between consumers and marketers may lead to some inertia … Read the whole story
Although issue-based messaging works across all generations, Millennials and Gen Z are more likely to be inspired by messages of empowerment, according to a … Read the whole story
At an Advertising Week session, both agreed that money won't be an issue for either the Republicans or Democrats in the 2020 political races … Read the whole story
Engine is promoting Don Simons from managing director, business development of the agency's insights group to CEO, Insights, North America as the insights business … Read the whole story
Food delivery company Deliveroo has appointed IPG Mediabrands’ Initiative as its global AOR planning and buying agency, following a three month competitive pitch that … Read the whole story