Sorrell believes that the pricing guarantees and promises made to land the global media account will be difficult, if not impossible, to achieve. Read the whole story
Accenture is opening a new marketing operations hub in Mumbai, India designed to serve as the centerpiece for the company's new "experience activation network." Read the whole story
In what may be the most material applications of blockchain technology by a major ad agency holding company to date, Havas's sports and entertainment … Read the whole story
- COMMENTARY
The landscape of broadcast and digital is shifting to a customizable subscription-oriented model, and advertising will likely evolve in the same way. Read the whole story
Comscore witnessed another stock decline after it was disclosed that the Securities and Exchange Commission charged former CEO Serge Matta in a fraudulent scheme … Read the whole story
A new California law that would require data brokers to register with the state attorney general "would result in numerous problems," ad industry groups … Read the whole story
The president may just have run out of Teflon, according to former ad man and current MSNBC correspondent Donny Deutsch, who chatted at Advertising … Read the whole story
Publicis Groupe’s BBH Worldwide is promoting Joakim Borgstrom, the current Chief Creative Officer of BBH Singapore Worldwide Chief Creative Officer at the agency. He … Read the whole story
Ads follow a young man who is tasked with making sure the Coach's pants don't wrinkle throughout the season. Read the whole story
BIOS Lighting is appointing Berlin Cameron (BC) as agency of record following a formal review. Incumbent San Diego-based Jacob Tyler oversaw the business for … Read the whole story
