Daryl Lee, CEO, IPG Mediabrands, said Maex's experience makes him uniquely able to understand the "future evolution of performance marketing." Read the whole story
He's off for some R&R and will be back soon. Read the whole story
Agencies had viewed placing brand messages in fortune cookies as a "cute concept" destined to remain a niche, but now see the value of … Read the whole story
Buley will be working directly with Chief Experience Officer John Maeda to deepen Publicis Sapient's digital business transformation practice capabilities. Read the whole story
Horizon Media is hiring John Koenigsberg as general manager of Big, the company's new stand-alone agency designed to provide media services to start-ups, ecommerce … Read the whole story
The organization claims there are more master glass artists in Seattle than anywhere else in North America. Read the whole story
Each box will be centered on a mystery theme covered in a 32-page booklet written by Astronomy's editors. It will contain five or more … Read the whole story
President Trump is already spending much more than other candidates on social media advertising, Kantar Media says -- with campaign efforts totaling $16.9 million … Read the whole story
Affiliate programs work -- if all players are following best practices, OPTIZMO says. Read the whole story