MAD Agency Daily
Thursday, October 10, 2019
  • Travel Oregon Experiments With Voice Search To Drive Wine Industry Awareness

    Travel Oregon is claiming to be the first tourism agency in the country to experiment with distributing content through voice search. Read the whole story

  • Vizeum Wins Groupe SEB's Global Media AOR Assignment

    The new client's brands include Krups All-Clad Cookware, Moulinex, Rowenta, Tefal and WMF Group. Read the whole story

  • Pickleball Paddle Peddler Pivots On Positioning

    Agency Young & Laramore (Y&L) sums up challenge: "With a name like Pickleball, our approach was as much about legitimizing the sport as anything." Read the whole story

  • By The Book: Thinktopia Rebrands To Primal Branding

    The makeover is designed to leverage founder Patrick Hanlon's 2006 book outlining seven "Primal Branding" principles. It's being re-issued this fall. Read the whole story

  • Is B2C Marketing Really Different From B2B Marketing?

    To be honest, I think the demarcation is unnecessary. Marketing is about finding the right message that resonates with the right target and delivering ... Read the whole story