Travel Oregon is claiming to be the first tourism agency in the country to experiment with distributing content through voice search. Read the whole story
The new client's brands include Krups All-Clad Cookware, Moulinex, Rowenta, Tefal and WMF Group. Read the whole story
Agency Young & Laramore (Y&L) sums up challenge: "With a name like Pickleball, our approach was as much about legitimizing the sport as anything." Read the whole story
The makeover is designed to leverage founder Patrick Hanlon's 2006 book outlining seven "Primal Branding" principles. It's being re-issued this fall. Read the whole story
A shareholder meeting has been scheduled for later this month in London to vote on the transaction, which was announced in July. Read the whole story
- COMMENTARY
To be honest, I think the demarcation is unnecessary. Marketing is about finding the right message that resonates with the right target and delivering … Read the whole story
Agency-led brand strategy suggests how perspectives can change the world with a tagline: "The Power of Perspective. Come Watch with Us." Read the whole story
Yellowstone Forever, the nonprofit partner of Yellowstone National Park is naming Havas Chicago as its agency of record. Ogilvy previously serviced the account. The … Read the whole story
