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by Steve McClellan
Cogniscient, part of MARC USA, will handle media channels including paid and organic social, influencers, content strategy, digital video and display for the brands. Read the whole story
by Joe Mandese
Havas Media Group has retained the media services account for Hyundai and Kia in Europe, Russia and Turkey, following a 10-month competitive review. Read the whole story
by Larissa Faw
Jacki Kelley, President and Chief Client Officer U.S. of Dentsu Aegis Network, is named Vice Chair of the Board. Read the whole story
by Larissa Faw
"This new campaign is a shift toward portraying walnuts in a relatable way," says The CA Walnut Board's Jennifer Williams. Read the whole story
by Joe Mandese
The out-of-home media industry has overcome some questionable perceptions on Madison Avenue thanks to its increasing digitization, but it's probably still best served as … Read the whole story
COMMENTARY
by Barry Lowenthal, Op-Ed Contributor
If a brand advertises in a place where everything is a lie, what does that say about the brand? If everything else on the … Read the whole story
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by Laurie Sullivan
Dun & Bradstreet's Marketing and Advertising Outlook found 88% of B2B marketers think they should focus on customer experience, similar to their B2C counterparts. … Read the whole story
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by Richard Whitman, Columnist
TM Advertising shuttered last week. On Friday, 9thWonder ran a search ad targeted to TM clients looking for new agencies. Very enterprising! Read the whole story