MAD Agency Daily
Wednesday, October 23, 2019
  • IPG Reports Sharp Drop In Q3 Organic Growth

    The company cited big losses late last year as the major cause and noted that those losses will continue to have an impact on … Read the whole story

  • MDC's Doner Lands J&J Self-Care Business

    Brands include Tylenol, Zyrtec, and Listerine. WPP has overseen these accounts for decades. Read the whole story

  • WT Seeks To Raise 'Neurodiversity' Awareness

    The WPP agency is partnering with Autism Speaks, Best Buddies, and Special Olympics for the "Delivering Jobs" campaign to spotlight how a workforce benefits … Read the whole story

  • Roku Buys DSP Dataxu For $150 Million In Cash/Stock Deal

    The move is intended to boost Roku as a full-service platform to better compete with other major OTT platforms including Amazon Fire TV, which … Read the whole story

  • Freckle, iCrossing Partnership Focuses On Privacy Compliance And Performance

    The partnership between data and media measurement company Freckle and iCrossing will provide offline measurement to search clients, helping them to measure performance and … Read the whole story

  • Local Ad Agencies Using Video Across Platforms

    Digital audio ads are also common components of the local media mix employed by agencies, a Borrell poll shows. Read the whole story