MediaPost Publications - MediaPost Agency Daily 10/28/2019

Digital Turns 25, Ad Vets Reminisce On First Banner Ad
by Larissa Faw
Crack open a bottle of Zima -- one of 14 brands that simultaneously served the first banner ad on Wired.com (then Hotwired) on Oct. … Read the whole story
WPP Reports Quarterly Organic Growth For First Time In Over A Year
by Steve McClellan
Reported revenues in the third quarter were up 5.2% to GBP3.29 billion ($4.21 billion), with organic revenue growth of 1.8% and 0.7% in net … Read the whole story

With Help From FCB Inferno, Disney Fuels UK's Sport England Movement
by Larissa Faw
Disney-inspired dance-along film shows mothers engaging in home-based exercise routines with their children as they move to Disney classic tunes. Read the whole story
Solstice Studios Selects Crossmedia As Its First AOR
by Steve McClellan
The Los-Angeles-based entertainment studio is releasing its first film, Unhinged, next August. Read the whole story
COMMENTARY
Sustainability Is The New Black
by Amy Lanzi, Op-Ed Contributor
Sustainability isn't a new trend per se, but we're seeing it take shape in an entirely different way across the retail industry. Read the whole story
First Kantar, Then . . .GroupM?
by Richard Whitman, Columnist
S4 CEO Martin Sorrell said earlier this month that disposing of GroupM would unlock value. WPP CEO Mark Read addressed the subject on a … Read the whole story

New 'Why Cricket' Campaign From Cricket Wireless
by Larissa Faw
New ads feature quirky brand ambassadors designed to represent a wide consumer base. Read the whole story
F&B Hires Engagement Strategic Lead
by Larissa Faw
Foreman & Bodenfors is appointing Yuna Park as the agency's engagement strategy lead to work across the agency's departments and client roster. She will … Read the whole story