by Steve McClellan
The conference addresses influencer practices related to digital and social, PR and media relations, content creation, social listening, data and analytics, and legal. A … Read the whole story
by Larissa Faw
The firm has acquired ConversionWorks and Datalicious Korea and both will be integrated into S4's programmatic agency MightyHive. Read the whole story
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by Laurie Sullivan
Archie, Merkle's latest analytics platform, aggregates data across platforms and gives marketers insights into performance cross-channel. Read the whole story
by Larissa Faw
DeCourcy will lead an integrated jury of to-be-announced industry leaders as they review submitted work across disciplines and mediums. Read the whole story
by Joe Mandese
Davis Elen, a full-service independent agency based in Los Angeles, has recruited RPA's John Papadopoulos as senior vice president-media director. Papadopoulos, who most recently … Read the whole story
COMMENTARY
by Staff Writers
Marissa Perr, Account Strategy Lead at agency Mustache, explains how it shapes video promotion to fit everything from Facebook Watch to IGTV for clients … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Programmatic video ad spending is expected to reach $29.2 billion this year, eMarketer says, rising to $34 billion by 2020, while digital video views … Read the whole story
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by Richard Whitman, Columnist
"With shifts in viewing habits, commercial impressions in the most viewable, highest attention media are in free fall across the world," according to a … Read the whole story