The conference addresses influencer practices related to digital and social, PR and media relations, content creation, social listening, data and analytics, and legal. A … Read the whole story
The firm has acquired ConversionWorks and Datalicious Korea and both will be integrated into S4's programmatic agency MightyHive. Read the whole story
Archie, Merkle's latest analytics platform, aggregates data across platforms and gives marketers insights into performance cross-channel. Read the whole story
DeCourcy will lead an integrated jury of to-be-announced industry leaders as they review submitted work across disciplines and mediums. Read the whole story
Davis Elen, a full-service independent agency based in Los Angeles, has recruited RPA's John Papadopoulos as senior vice president-media director. Papadopoulos, who most recently … Read the whole story
COMMENTARYMarissa Perr, Account Strategy Lead at agency Mustache, explains how it shapes video promotion to fit everything from Facebook Watch to IGTV for clients … Read the whole story
- COMMENTARY
Programmatic video ad spending is expected to reach $29.2 billion this year, eMarketer says, rising to $34 billion by 2020, while digital video views … Read the whole story
"With shifts in viewing habits, commercial impressions in the most viewable, highest attention media are in free fall across the world," according to a … Read the whole story
Creative suggests Dorel's collection of car seats, strollers and the like support parents and kids through unexpected and sometimes bumpy adventures. Read the whole story
Rob Lenois is joining VaynerMedia as Chief Creative Officer. In this role, he will oversee the agency’s global creative product, reporting to CEO and … Read the whole story
Branded lubricants maker and automotive services company Valvoline Inc. has selected Mediabrands agency Initiative as its media agency of record for its flagship brand … Read the whole story
